Fair and Festival Tourism

Every year, more fairs and festivals are emerging throughout the world, many of which take place on an annual basis and with a global presence. Fair and festival tourism consists of three distinct concepts: fairs, festivals, and tourism. Before fair and festival tourism can be defined, we first need to take one step back and define fairs, festivals, and tourism. This entry describes fair and festival tourism and the types of tourists who attend fairs and festivals and provides examples of the types of fair and festival tourism in existence.


A fair is defined as a place for competitive exhibition that usually has some elements of amusement and entertainment. At fairs, people come together and share a common interest and celebration; fairs also serve as a ...

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