Destination Management

Destination management is the set of activities undertaken to increase the benefits of tourism to a particular community. Destinations are complex systems in which organizations and individuals facilitate the delivery of products, services, and experiences to visitors and tourists. These organizations act independently and, while legislation guides some behaviors, many of the activities undertaken at destinations voluntarily occur through cooperation and collaboration. While many organizations take managerial or leadership roles in destination management, destination marketing organizations (DMOs) tend to be the organizations primarily responsible for destination management activities. Effective destination management increases destination competitiveness; improves tourism’s sustainability; and creates value for stakeholders in a regional destination through the creation of intangible assets such as social capital, knowledge capital, and destination brands.