Denmark is located in northern Europe in the geographical region of Scandinavia and covers an area of 42,916 square kilometers. It consists of the Jutland peninsula and the larger islands Zealand and Fyn (Funen). Overall, Denmark comprises 406 islands. Tourist attractions include natural landscapes, extensive coastline, and the sea, as well as architectural, cultural, and historical attractions, some dating back to the Viking era.

The biggest share of tourists in Denmark is represented by the domestic (Danish) market, followed by Germany, which accounts for almost 60% of commercial overnight stays. Other top tourist markets include Norway, Sweden, and the Netherlands. The newer and growing markets include Great Britain, which experienced a 40% growth between [Page 363]2009 and 2013, and Italy, where Denmark is seen as a ...