Convention and Visitors Bureaus

A convention and visitors bureau (CVB) is a destination marketing body that promotes tourism to the destination by attracting future meetings, conferences, exhibitions, and other business-related events. As an advocate and facilitator of business tourism, a CVB’s key roles include planning, marketing, selling, rebranding, and redevelopment of the destination. In doing this, CVBs attract business travelers and tourists to the destination and play a significant role in stimulating economic, cultural, and social development while providing a central contact point for all business event needs.

CVBs can represent a city, a region, or a country. They are often referred to as a type of destination marketing organization (DMO) due to the fact that they promote a particular destination as a place for business tourism. This destination marketing ...