Channels of Distribution

Distribution encompasses how organizations can make the accessibility of points of sale more convenient for consumers. The distribution channel is a system of firms or individuals that helps to make the link between travel and tourism institutions and the customer easier. Distribution channels can be a competitive advantage for travel and tourism organizations. Usually, the costs of distribution are the largest part of the marketing budget of any travel and tourism business.

Marketing distribution channels perform many functions such as market research, promotion, communicating with potential customers, matching offers with the customer’s needs, negotiation on price and other terms of the offer, ordering, and payment. Distribution channels perform four key roles: acting as information brokers between hotels and customers, making transactions by booking and transferring money, ...