The Bahamas, an archipelagic nation in the Atlantic Ocean, is highly dependent on tourism, with the sector accounting for more than half of the country’s GDP, wages, and employment. The nation has historically marketed itself as a sun, sand, and sea destination but has recently expanded its tourism product to include niche tourism products, including sports tourism and religious tourism. The Bahamas capitalizes on its close proximity to the United States to grow its tourism industry, with almost 80% of visitors to the nation in 2014 coming from the United States alone.

However, The Bahamas is focused on diversifying its source markets of tourists to include more visitors from emerging high-end markets in Asia, Europe, and Africa. The country is also shifting its focus from concentrating ...

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