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The promotion of tourism is increasingly regarded as an economic policy priority in Armenia, given the country’s scarcity of economic resources. The tourism potential of the country lies in its ancient history and culture. The Armenian Diaspora has been vital in the development of the tourism industry, investing in infrastructure and acting as the industry’s main market. Despite the growth in the number of visitors, the potential of the sector is limited by an image problem, political issues, lack of accessibility, and resource shortages.

Armenia is a landlocked country in the South Caucasus region. More than one third of its 3 million inhabitants live in Yerevan, the capital city. An estimated 5 to 10 million ethnic Armenians live abroad. The country has few natural resources ...

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