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Airbnb is a phenomenon in modern mass tourism. It provides more and more people around the world the opportunity to find an inexpensive room or even a whole apartment or house at their choice of travel destinations. Since its launch in 2008, Airbnb has become one of the most popular platforms that act like a marketplace for private rooms at many places that are interesting for mass tourism all around the globe.

Because of the Internet platform, it became easy to search, compare, and book accommodations that often tend to be cheaper than hotel rates and that offer a personal connection to the destination; the people who are hosting have insights into the local culture and can provide firsthand information to travelers. This form of peer-to-peer ...

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