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Wine tourism is a niche area of tourism and may perhaps be considered a subsidiary of agritourism or food tourism. It has established itself over recent decades as a significant and high-spending form of tourism in certain countries. This entry examines the nature of wine tourism, its evolution and structure, and factors specific to both the supply side and consumer behavior. It briefly considers the value of wine tourism to regional and national economies, and discusses some broad geographic differences in tourism in wine-growing areas.

What Is Wine Tourism?

Wine tourism has traditionally been defined as visits to destinations primarily for the purpose of wine tasting and/or experiencing the attributes of a region where grapes are grown for wine. However, in many parts of the world, a ...

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