Weather and Seasonal Pricing

The tourism industry is highly seasonal, meaning that the demand varies greatly throughout the year, and thus pricing of touristic services is primarily defined by the seasons. Tourism professionals distinguish three touristic seasons in a year: high, shoulder, and low seasons. High and low seasons are considered the “base” reference periods. During the high season the demand within the industry is at its highest, and during the low season the demand is at its lowest. The shoulder season usually consists of two transitional periods that connect the high and low seasons. During the shoulder season, either directly before the high season or directly thereafter, demand does not support full-scale operations, as it does during the high season. Yet, it still represents a sufficient level of ...