Visitor Management

Visitor management (VM) refers to all types of engagement with visitors to influence their movements and behavior in a destination, as well as their appreciation of the destination. There are four strategic approaches to VM: managing the supply of visitor opportunities, managing the demand for visitation, managing the resource, and impact management. All resulting VM interventions have considerable impact on the visitor experience. Interpretation is, despite being instrumental to visitor experiences in its own right, frequently employed as a VM tool, which is why it is included here alongside “hard” VM interventions such as capacity management.

VM is an important part of destination management, and it includes consideration of such different issues as visitor facilities, gateways and orientation, transport routes and visitor flows, guiding and interpretation. ...