Virtual reality (VR) tourism is the application of VR technology to conduct tourism activities. Such applications can provide a promotional tool for location marketing, a value-added experience while at a destination or substitute tourism experiences.

The term virtual reality, which was popularized by Jaron Lanier in the 1980s, refers to a 3D computer-generated “virtual environment” that users can navigate and interact with in real time. VR is sometimes referred to as artificial reality, immersive multimedia, synthetic experience, or virtual/artificial worlds. The system can be single- or multi-user and stimulate one or more of the senses. The key attribute that differentiates VR from other immersive or semi-immersive presentation forms is the ability for the user to navigate and interact with the experience.

VR systems can provide varying ...

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