Vancouver, Canada

Vancouver is growing in popularity as an international destination. It offers a mix of different experiences for tourists that include beautiful beaches for relaxation, mountains for adventure opportunities, and nightlife and shopping for urban tourists. The city benefits from its geographic location on the Pacific Rim, and its natural landscape as well as mild climate are core attractors that provide a welcoming, green escape for tourists all year around. Vancouver’s destination [Page 1394]marketing organization guides promotion and product development, among other responsibilities, and provides marketing support for new and existing tourism products. A stakeholder approach to destination marketing, planning, and policy development ensures open channels of communication between policy makers, business owners, local residents, and tourists. The city ensures tourism strategies are collaborative, competitive, and ...