The continued growth of the Internet as a communication tool, particularly in relation to travel and tourism activity, has changed the dynamic relationship between consumer (tourist) and producer (destination or tourism product provider). The emergence of a more collaborative Internet, referred to as Web 2.0 and user-generated content (UGC), has changed how the Internet is used, from a static information source to a dynamic two-way communication interface. The travel blog capitalizes on UGC, which, similar to the diaries of travel kept by tourists of yesteryear, on the European Grand Tour perhaps, has developed greatly since the first online tourist communities emerged in the late 1990s. However, there has been a shift in the focus of travel blogs from details of travel places and destinations to ...

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