Travel and Tourism Research Association

The Travel and Tourism Research Association (TTRA) is a nonprofit association founded in 1970 as a result of the merger of two existing organizations: the Travel Research Association (TRA) and the Western Council for Travel Research (WCTR). TTRA’s purpose is to enhance the quality, value, effectiveness, and use of research in travel marketing, planning, and development. TTRA strives to be a leader for the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism, and hospitality industries.

TTRA facilitates access to numerous sources of information to support research efforts; educates members in research, marketing, and planning skills through publications, conferences, and networking; encourages professional development and recognizes research and marketing excellence through its awards program; creates opportunities to interact ...