South Africa is a young nation located at the southernmost part of the continent of Africa. The main forms of tourism in South Africa are wildlife, wine, sex, sport, cultural and heritage, and events and conferences. Under apartheid, tourism was largely undeveloped and research centered on the recreation of White South Africans. After South Africa held its first democratic elections in 1994, the new government, under the leadership of Nelson Mandela, adopted progressive policies to improve the economy and ensure social cohesion. Tourism was recognized as one of the economic drivers and an industry capable of achieving the goal of employment creation and poverty reduction. South Africa embarked on a massive international marketing campaign. However, domestic tourism remained stagnantly low and intervention measures had to ...

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