Media Briefings and Releases

Media briefings and releases are communication packages that include selective information about a particular phenomenon. They are specifically designed to market communication to target audience groups using various media channels. In the field of advertising, especially, media briefings are construed as tools to disseminate information about specific products, services, or ideas. They also provide background information to help contextualize the product within appropriate frames of references. However, when seen from political and societal lenses, these briefings are releases that are often identified as very effective tools for controlling the media and, in turn, creating a preconceived perception about a situation in the minds of the people.

[Page 1035]In most of the cases of wars and conflicts that have been examined, a recurrent theme that emerges is ...