SAGE Reference - The SAGE Encyclopedia of Theory in Psychology

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Consumer Psychology

By: Barbara Loken & Jennifer L. Stoner
In: The SAGE Encyclopedia of Theory in Psychology
Edited by: Harold L. Miller Jr.
Subject:Psychology

Consumer psychology theories are concerned with understanding how consumers make [Page 180]decisions about buying and using products (e.g., buying shampoo) and services (e.g., purchasing an airline ticket). Theories of consumer psychology can also be ...

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  Loken, B., & Stoner, J. (2016). Consumer psychology. In H. Miller (Ed.), The SAGE encyclopedia of theory in psychology (pp. 180-182). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781483346274.n62
  
  Loken, Barbara, and Jennifer L. Stoner. "Consumer Psychology." In The SAGE Encyclopedia of Theory in Psychology, edited by Miller, Harold L., 180-82. Thousand Oaks,, CA: SAGE Publications, Inc., 2016. https://dx.doi.org/10.4135/9781483346274.n62.
  
  Loken, B. and Stoner, J. 2016. Consumer Psychology. In: Harold L. Miller Editor, 2016. The SAGE Encyclopedia of Theory in Psychology, Thousand Oaks,, CA: SAGE Publications, Inc. pp. 180-182 Available at: <https://dx.doi.org/10.4135/9781483346274.n62> [Accessed 20 May 2022].
  
  Loken, Barbara and Jennifer L. Stoner. "Consumer Psychology." The SAGE Encyclopedia of Theory in Psychology. Edited by Harold L. Miller. Thousand Oaks,: SAGE Publications, Inc., 2016, pp. 180-82. SAGE Knowledge. 20 May 2022, doi: https://dx.doi.org/10.4135/9781483346274.n62.
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