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Website design matters in profit and not-for-profit organizations and is a global phenomenon. The design of websites is susceptible to diversity in a multitude of ways related to culture, gender, or country location. Web design has implications for everything from e-commerce to online persuasion in e-health or politics and traditionally encompasses presentation of information, ease of navigation, and the aesthetic appeal of the site. The design of a website affects users’ trust, satisfaction, enjoyment, and loyalty. In this entry, some key issues related to website design are highlighted, including utilitarian versus hedonic perspectives, designing for global markets, and design considerations for diverse audiences.

Utilitarian and Hedonic Perspectives

Traditionally, the design of websites focused on utilitarian outcomes rather than the overall experience of the user. In e-commerce, a ...

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