Television and the Internet

Television and the Internet are closely interlinked. The way in which people watch television is changing. As traditional television viewership has been declining among every major demographic below the age of 50 years, there has been tremendous growth in Internet-based video viewing. These changes in viewing patterns are led by Generation Y, or Millennials, born between 1977 and 1990, and younger consumers, referred to as Generation Z or digital natives. The media-use habits of these younger generations are becoming the new norm. Media creators and executives must understand these changes and adapt. This “new normal” is a world in which young people are constantly connected through mobile devices and social networks and their expectations of choice, control, and personalization are a given. This entry examines ...