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Smartphone Apps

There are more than 4 million ways in which mobile phone customers connect with one another and get access to online services. These 4 million ways are provided by smartphone applications, or “apps.” Never before has such a large volume and variety of services been available to customers at the touch of a button.

Smartphone applications are downloadable software available through various app markets. These programs are designed to run on specific operating systems that run the smartphones. A study conducted in 2015 by research agency Nielsen found that on average, more than half of U.S. smartphone users (53%) used apps that function with Google’s Android operating system, whereas a little less than half (43%) run on Apple’s iOS operating system. More often than not, apps ...

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