Slacktivism is defined as a willingness to perform a relatively costless and effortless token display of support for a social cause, with an accompanying lack of willingness to devote significant effort to enact more meaningful change. The word slacktivism was originally coined to reflect a combination of the terms slacker and activism. Charitable organizations and advocacy groups across the globe have utilized various forms of token support campaigns, which allow consumers to engage in relatively effortless forms of support for causes. Common examples of slacktivism include behaviors such as signing an online petition in support of a cause, liking a Facebook group that reflects a charitable organization or social cause, temporarily changing a social media profile picture to support a social issue or cause, ...

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