Slacktivism

Slacktivism is defined as a willingness to perform a relatively costless and effortless token display of support for a social cause, with an accompanying lack of willingness to devote significant effort to enact more meaningful change. The word slacktivism was originally coined to reflect a combination of the terms slacker and activism. Charitable organizations and advocacy groups across the globe have utilized various forms of token [Page 781]support campaigns, which allow consumers to engage in relatively effortless forms of support for causes. Common examples of slacktivism include behaviors such as signing an online petition in support of a cause, liking a Facebook group that reflects a charitable organization or social cause, temporarily changing a social media profile picture to support a social issue or cause, ...