e-Tailing

As with many areas of everyday life, the Internet has influenced the ways in which retailing occurs. Online retailing, also referred to as e-tailing or e-commerce, has altered the spaces in which retail activity takes place. Products can be bought and sold through cyberspace with a few clicks of a mouse and delivered to a person’s door in a matter of days. Purchasing goods and services is not a static, disembodied practice, but rather, it is a multiscalar event entwined with class, gender, ethnicity, geopolitics, ethical considerations, and individual identities. e-Tailing, however, is not a geographically or socially even phenomenon, and it varies depending on the types of products being purchased and sold as well as the geographic locations of both the retailers and the ...