• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

e-Commerce: Business-to-Business

Electronic commerce (e-commerce) is a term commonly used to describe any form of online sales. Business-to-business (B2B) e-commerce refers specifically to sales that take place between businesses. A restaurant purchasing food supplies from a vendor via an online sales portal, a library purchasing books from a publisher’s online website, or a corporation purchasing access to training videos from an e-learning company are all examples of B2B e-commerce. This entry provides an overview of B2B e-commerce and explores its future. The entry covers trends in B2B e-commerce, its current state, and the history of the platforms and technologies that support B2B sales. The role of technology in fueling future growth is also outlined.

The Scale of B2B e-Commerce

Although often overlooked by academic researchers and marketing pundits alike, ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles