Blogs

Web logs, or blogs, are one of the earliest forms of social media on the Internet. Blogs should be understood as narrowcasting platforms, with content produced by an individual or a collective of individuals. They are also intended to target certain demographic segments or groups in society. They could also be understood as interest-centric platforms, with bloggers focusing on certain topics of interest and attracting readers who are interested in the same topics. This entry examines the history of blogs, how they support the formation of insurgent publics, and some of their specific uses.