• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Big data refers to the phenomenon of processing large quantities of complex information in an acceptable period of time. Given the increasing amount of information and personal data available, the management of such large data sets requires improvements at different stages of the process. Leveraging big data includes the complex synchronization of capture devices (e.g., sensors), connection networks (e.g., Wi-Fi), storage capacities (e.g., cloud services), and analysis systems (e.g., software) that enable the extraction of useful information through the establishment of relationships, the detection of patterns, and the comparison of individuals, among other tasks. There is no definition of what constitutes big data, but it is generally understood that data are “big” when their level of complexity goes beyond traditional data-analyzing tools. While the uses ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles