YouTube is a media-sharing platform and website that enables visual and audio uploads onto a publicly accessible server. Initially intended to be a web-based location for sharing home videos, it has become the largest platform for video content publishing and public access. With built-in social networking capabilities and online communities, the site is a virtual social space. The site also integrates commerce activity, paid services, and promotional content. The participatory media site’s primary features include content embedding, search engine and filter, comment posting, pay-per-view content, on-screen ancillary video listings, personalized recommendations, trend data, channel creation and subscription, and privacy settings. Along with shifts in informational transmission brought about by YouTube and similar sites, new concerns have emerged with respect to ethics in communication, property ...

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