YouTube

YouTube is a media-sharing platform and website that enables visual and audio uploads onto a publicly accessible server. Initially intended to be a web-based location for sharing home videos, it has become the largest platform for video content publishing and public access. With built-in social networking capabilities and online communities, the site is a virtual social space. The site also integrates commerce activity, paid services, and promotional content. The participatory media site’s primary features include content embedding, search engine and filter, comment posting, pay-per-view content, on-screen ancillary video listings, personalized recommendations, trend data, channel creation and [Page 1139]subscription, and privacy settings. Along with shifts in informational transmission brought about by YouTube and similar sites, new concerns have emerged with respect to ethics in communication, property ...