Quantitative Research

Compared with disciplines that rely heavily on either qualitative (e.g., cultural anthropology) or quantitative research methods (e.g., economics, psychology), sociology boasts a wide array of methodological approaches. This methodological openness and diversity applies to sociology of religion, too, indeed much more so than to fields like the sociology of stratification and mobility, where quantitative methods predominate, or cultural sociology, in which qualitative ones prevail. Although distinguishing quantitative from qualitative research is not as easy as it may seem, the former can be defined as research that generalizes statistics (e.g., averages, means, correlations) from a sample to the larger population that it represents, which is done by applying standardized measurement procedures to the units of analysis that compose the sample. This entry provides an overview of ...

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