Content Analysis

Content analysis is an analysis of documents, texts, and images. The method can be used to analyze a wide range of documents (including interview transcripts, online communication, news articles, and novels). The distribution of the categories obtained with content analysis can be analyzed with a wide variety of techniques ranging from nuanced, thick descriptions to multilevel statistical models. Content analysis can be used to categorize manifest or apparent content as well as latent content only observable as a result of researchers’ interpretation.

Accordingly, the distinctiveness of content analysis is not that it starts from an assumption or epistemology about what content is. Instead, the meaning of content can range from meaningful segments of texts to meaningful symbols in pictures. Content analysis can therefore be described ...

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