The term conversion is often critiqued in the literature. This concept emerged from a Christian context making reference to the radical religious change of Paul on the road to Damascus and was highly relevant in, for examples, 4th-century Rome to describe the shift from paganism to Christianity or in the 17th century to understand shifting patterns between Catholics and Protestants in Geneva. This model is not adequate enough in contemporary Western societies; religious actors do not tend to make such radical changes as in the past, and if they do, it does not mean they stay in that group for a long time.

If taking into account the recent theoretical account on the Protestantisation of religion by the likes of Olivier Roy and Danièle Hervieu-Léger, which ...

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