Televangelism

Most basically defined, televangelism, a portmanteau of television and evangelism, is a form of religious preaching produced, consumed, and promoted using media technology. These religious programmes are constituted using various communication and knowledge production strategies such as sermons, songs, talk shows, debates, interviews, question and answer, persuasive and transformative storytelling, video shows, and testimonials. Televangelism has been growing by expanding its territories from satellite television to the Internet as a result of the proliferation of digital media technologies. The following paragraphs describe the nature of televangelism and the structures that support it. The entry continues with a detailed discussion of the predominant Christian and Muslim forms of televangelism and their respective chief practitioners and concludes with observations on the increasing growth of televangelism as a ...

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