Social network analysis studies social relations, structures, and networks between various social entities such as individuals, groups or teams, parties, and organizations. It relates to the core issues in research design as social network analysis has a collection of innovative methods in questionnaire designs, sampling techniques, and analytical methods.

Social network analysis is premised on three main pillars: theory, methods, and applications. In theory, social network analysis is central to Mark Granovetter’s (1985) classical piece on social embeddedness and economic actions. Social network analysis also contains three main theoretical assumptions that critically challenge the traditional egoistic view of individual behavioral analysis, inspiring many studies that adopted the relational and structural paradigm in their analyses. In methods, social network analysis has been benefiting greatly from its multidisciplinary ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles