Hypocrisy Paradigm

The hypocrisy paradigm is an experimental method used to induce feelings of hypocrisy and the associated negative emotions. The paradigm was developed by Elliot Aronson and colleagues in 1991 as a social influence technique to change intentions and behavior in the context of sexual health. However, the paradigm has since been used in a variety of contexts to facilitate attitude and behavior change, including religion, racism, and inter- versus intragroup relations. Because of the potential of the hypocrisy paradigm to influence social attitudes and behaviors that have political implications, for example in religion and intergroup relations, it offers valuable insights into political behavior. This entry introduces the theoretical and empirical background of the hypocrisy paradigm, as well as current trends that have relevance to political ...