Cyberactivism

Also known as online activism or digital activism, cyberactivism is the gamut of Internet-based strategies and methods utilized by individuals and organizations for organizing, managing, and performing various types of activism. Cyberactivism aims to generate citizen-based movements for specific causes, similar to traditional activism (see entry on Activism). It gained prominence with the emergence of social media and mobile technologies.

[Page 157]This entry reviews various facets of cyberactivism: online actions to promote awareness of causes, actions for organization and mobilization of followers, and actions substituting or enhancing traditional forms of activism. It goes on to show examples of cyberactivist movements and concludes with an overview of the critical debate on cyberactivism.