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Transmedia

For children growing up amid convergence culture—an era in which social, technological, and industrial changes are shifting the ways in which old and new media spread—transmedia experiences can provide rich sites for exploration and learning outside school. In recent years, transmedia has slowly gained traction among those who make, teach, and study children’s media and technology, particularly in the United States. In its broadest sense, transmedia (simply meaning “across media”) is the flow of disparate streams of information and knowledge into a greater unified whole. It can involve a wide range of new digital tools, but it need not be overtly “technological”; for example, it encompasses both live musical performances and music videos on YouTube. Depending on the cultural context, transmedia might take the ...

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