Media literacies broadly refer to one’s ability and disposition to access, analyze, evaluate, and create using multiple modes of communication, such as language, visual imagery (still or moving), sound, and performance (artistic, comic, or other expressive bodily actions) across media platforms (print, film, music, social networking sites, broadcasts, and many other forms). Having the skill to create and interpret media objects representing more than one mode at a time gives additional meaning to texts—[Page 473]one example being the arrow inside the FedEx logo, which suggests speediness in direct delivery.

The Center for Media Literacy’s more expansive definition points to the role of media in society and its potential for democratic citizenry. Viewed from a sociological perspective, media literacies reference substantially more than the basic literacy skills ...