Litigation Public Relations

Litigation public relations (LPR) is defined as public relations before, during, and after legal disputes. Before and during a trial, LPR is used to portray the client in a positive light in court and in public by using press releases, interview statements, online campaigns, and other PR methods. LPR also includes courtroom tactics that include specific style of dress, as well as facial expressions or gestures, which are consequently communicated by journalists and may have an effect on jurors. In the aftermath of a trial, LPR focuses on the client’s public image and works to create a positive perception of the client by others. LPR is not restricted to criminal cases but also applies to civil litigation.

Since the 1990s, LPR, also known as litigation communication ...