Lithuania is a relatively small country (with the total land area of 62,674 square kilometers [24,199 square miles]) with a population of nearly 2.9 million and a geographically and linguistically restricted market. As one of the three Baltic states, it emphasizes the recognition and protection of national language, identity, and cultural traditions. The Head of the Lithuanian Media Council, Professor Auksė Balčytienė, is convinced that the centrality of cultural concerns in politics, media history, and media policy distinguishes Lithuania together with the other Baltic states in important ways from Western European media systems. Centrality of national language, identity, and cultural traditions have played an important part in the national awakening of Lithuania since the Restoration of Independence on March 11, 1990.

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