The Republic of Ireland has undergone significant sociocultural transformation since the foundation of the state in 1937. At the core of this national evolution is the new media metamorphosis that is embedded across the island’s political, social, cultural, and communicative paradigms. Mass media have long contributed to tensions within Ireland’s domestic psyche, diluting the national identity through an influx of content from Britain and the United States, while simultaneously providing a disseminative platform for cultural nationalism. Throughout the formation of the Republic, which officially came into being in 1949, and the preceding period of conflict, the political battle for public support was fought across a variety of mass media, most notably print and radio and later television. Contemporary Ireland has seen a continuation of this ...

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