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Hot and Cool Media Theory

Hot and cool media theory relates to the nature of different mediums; it identifies the definition of a particular medium and classifies it as hot or cool. A form of media which is high definition, that is, rich in the sensory data that it provides to the individual interacting with the media, is classified as hot; for example, films, movies, radio, photography. A form of cool media, in contrast, is low definition, that is, it provides less sensory data. Examples of cool media include speech, comics, graphic novels, and seminars. A major distinction between hot and cool media is the amount of participation that is required by the audience in order to comprehend the message that the medium is conveying. Low-definition media, such as graphic ...

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