Hispanic Radio Programming

Hispanic radio is a phrase that has traditionally been used to broadly describe radio stations that broadcast Spanish-language programs. The origins of this programming can be traced back to the beginnings of radio in the early-to-mid 1900s when people in ethnic communities sought ways to connect with each other through a variety of media outlets including newspapers and radio. In the early 21st century, the label Hispanic/Latinx programming more effectively reflects the range of cultures that are represented through Spanish-language [Page 750]programming. This approach to programming has developed into a significant business that connects advertisers to audiences and, more importantly, bonds members of a community. This entry provides an overview of Hispanic radio programming, including its origins, ascent, and success via satellite, cable, and the ...