• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Graphic Design

Graphic design is a form of visual communication used to convey a message or an information to a target audience. It is a visual representation of an idea relying on the creation, selection, and organization of design elements. Graphic design is ubiquitous and can be found almost everywhere, from the design of a university’s website, to an ice cream package design, to a mobile app.

In his book, Design, Form, and Chaos, seminal designer Paul Rand (2017) explained graphic design:

To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade and perhaps even to amuse. To design is to transform prose ...

Loading
  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles