Global media ethics is an emerging field of study that seeks to define and encourage the development of global moral principles that have been brought about by the challenges of technological innovation and globalisation. The subject is an offshoot of moral philosophy, rooted in the work of ancient Greeks thinkers such as Plato and Aristotle, as well as the early modern sciences. In the present era, these principles have been adapted for industrial needs in media organisations around the world. This entry examines the shifts in values that have attended the process of globalisation and the rapid development of telecommunications networks, particularly in terms of their effects on media ethics. The rival claims of universalism versus contextualism are discussed, with specific examples of the situation ...

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