Geena Davis Institute on Gender in Media

The Geena Davis Institute on Gender in Media (henceforth, GDIGM) is a nonprofit research, education, and advocacy organization that aims to change media as a means of empowering girls. GDIGM works with entertainment industry leaders and companies to improve media images of girls and women in all aspects of entertainment targeting children 11 and under. One of the main criticisms of the media that GDIGM highlights is the lack of women represented. This entry discusses the origins of GDIGM, its research, its use of social media, and its educational efforts.

GDIGM draws on empirical research to claim that when women are depicted in media, they usually are shown as having fewer career options and displaying lower aspirations. The organization argues that this is particularly problematic in ...