Feedback

Feedback is an important element of effective communication. Wilbur Schramm identified messages as encoded information which themselves have no meaning but become significant when the human brain decodes them. Messages are encoded by the sender and reach the receiver in a way that is decodable and understandable by him or her. Understanding is crucial in effective communication and can only be measured via the actions of the receiver, that is, through feedback. Feedback refers to a response or reply from the receiver that provides the message sender an idea of how the message is being received and whether or not it needs to be modified. Feedback indicates whether the communication process is likely or unlikely to fulfil an objective.

Feedback varies with the medium and type ...