Content farms are companies that create a large quantity of Internet content written specifically for the purpose of generating advertising revenue through high Internet traffic. They are sometimes also referred to as content mills. They create content quickly, focusing on quantity rather than quality. These companies hire freelance writers with assignments based on analysis of the most frequent searches entered into mainstream automated search engines such as Google, Bing, and Yahoo. Along with contracting writers, sites often depend on user submissions as well, sometimes generating thousands of content pieces per day. This entry discusses how content farms work, critiques of and support for the work of content farms, and controversy over steps by Google to prevent content farm sites from appearing in search results.

In a ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles