Content communities consist of online social media platforms that allow users to share multimedia materials including user-produced materials. This entry first introduces the origins of content communities before discussing what they are, who uses them, and their range of uses.

The culture and mass media industries are changing due to mutations of three different natures: technological, narrative, and participatory. The advent of the Internet and social media platforms has allowed content to be distributed on a global basis by both institutions and individual users. Production teams use technology—particularly online media—to create and share content that tells a narrative across different platforms and to enhance the appeal and immersiveness of narrative content. Audience members are becoming increasingly engaged, and their creative abilities have been empowered through ...

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