Children’s magazines are those periodicals that target children ages 6 months to 13 years old, a diverse group of magazines that range from board books with rounded corners to high-gloss periodicals that mimic more mainstream magazines. Some children’s magazines are widely circulated, such as Boys’ Life and Highlights. In recent years, the children’s magazine market has grown. Since 1993, more than 150 new children’s magazines have been launched.

Children’s magazines target several age groups and cover diverse subject areas. For instance, Babybug is a nontraditional magazine that targets the youngest of readers (6 months to 2 years).A board book with rounded corners and no staples, it features bright, simple pictures with rhymes and simple sentences. Despite its unusual format, Babybug and any serial publication that targets ...

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