Blockbusters

The term blockbuster refers to cultural products that have a great impact on the sales index of the medium. Although traditionally the term has been used to describe cinematic releases, it has been subsequently extended to other cultural productions such as books (usually novels), music albums, and video games. It is important to bear in mind that these are products designed for that purpose. In that sense, blockbuster best describes the strategy of the producer-distributor and, therefore, the expectations of potential audiences about the success or failure of the product in the months following its release. As such, labelling a product a blockbuster denotes its commercial nature, associated not infrequently with lower artistic quality or the diminishment of the author’s role, in the same sense ...