Asian American Radio Programming

Asian American radio programming is a specific type of minority radio programming that broadcasts in different native languages to serve Asian American communities. Local Asian American broadcasters not only provide Asian American communities with local news, sports, weather, and emergency information, and cover issues relevant to their communities, they also function as a valuable source of employment that impacts local economies. The National Association of Broadcasters reported in 2016 that national and local Asian American broadcasting businesses generated billions of dollars in annual GDP and thousands of jobs in states with large Asian American populations. This entry presents an overview of Asian American radio programming, discusses the roles and financial challenges of Asian American radio stations, and explores the implications of Asian American programming for ...